Episode 7: The Past Drives the Future

Donnie and Jeff discuss the evolution of the relationship between AVAD dealers and WAVE Electronics, highlighting the challenges dealers faced in getting up to speed with WAVE Electronics during the initial acquisition, COVID, changing business environment in the USA and other obstacles. Many of the branches from the initial integration were closed and not a dedicated team has been assembled to reconnect with those dealers to win back the relationships and earn the business for WAVE Electronics. 

Jeff Neilson, former AVAD employee, now serves as the National Sales Manager for the B2B segment of WAVE’s business, focusing on growing the dealer business for previous customers. Donnie McVicker, also a former AVAD team member, is the Senior Director of Sales for WAVE, ensuring that heritage AVAD dealers and WAVE staff have the products and programs needed for success.   

In this episode, the guys are joined by longtime industry mainstay Steve Buehler, Owner of Wired for Sound from Southern California. Steve shares insightful comments about the process over the last few years. Additionally, the podcast mentions the WAVE Premier Program, Illumivue, and Elura Commercial. Check out all our featured podcasts here on YouTube and on Spotify.

Take a listen to Donnie McVicker review the benefits of the Premier Program on WAVE Talks.  Episode 3 

Additionally, Jeff Neilson mentions the Elura Commercial Audio podcast with Tim Eberts, check it out Episode 2 

To learn more about the cutting-edge products and programs offered by WAVE, visit our website below.

Whether you're a new dealer or a veteran looking to rejoin the WAVE team, please contact us through the website.  We welcome feedback from our listeners. If you'd like the WAVE Talks podcast team to address a specific product or topic, please send us a note at WAVETalks@waveinc.net.

Learn more about WAVE Electronics at www.wave-electronics.com

Contact Steve Buehler - Owner, Wired for Sound via his website at www.wiredforsound.tv