Privacy Policy

Effective Date: May 13, 2026

Last Updated: June 9, 2026

WAVE Electronics (“WAVE,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information we collect through our websites, ecommerce platforms, dealer portals, communications, events, and related services.

This Privacy Policy explains how we collect, use, disclose, retain, and protect your information when you interact with WAVE Electronics, including through https://www.wave-electronics.com/, related WAVE-owned ecommerce properties, dealer account systems, marketing communications, customer service, training registrations, events, online ordering, and payment systems.

This Privacy Policy also explains your privacy rights and choices.

1. Information We Collect

We collect information directly from you, automatically through your use of our websites and systems, and from third parties.

A. Information You Provide Directly

We may collect the following types of information:

• Name
• Company name
• Dealer account information
• Billing and shipping address
• Email address
• Phone number
• Job title
• Tax exemption information
• Payment and transaction information
• Purchase history
• Product preferences
• Marketing preferences
• Event or training registrations
• Customer service, warranty, return, or support inquiries
• Uploaded files, messages, or submitted content

We do not intentionally collect sensitive personal information unless required for legitimate business purposes, payment processing, fraud prevention, legal compliance, or other permitted uses.

B. Information Collected Automatically

When you access our websites or platforms, we may automatically collect:

• IP address
• Device identifiers
• Browser type
• Operating system
• Referring URLs
• Pages visited
• Site interactions
• Search activity
• Session activity
• Cart activity
• Clickstream data
• Approximate location information
• Cookie and tracking technology data

C. Information From Third Parties

We may receive information from third parties, including:

• Payment processors
• Analytics providers
• Advertising partners
• CRM and marketing platforms
• Shipping and logistics providers
• Identity verification or fraud prevention providers
• Vendor and manufacturer partners
• Public databases
• Social media platforms

2. How We Use Information

We use personal information for legitimate business and commercial purposes, including to:

• Process orders and payments
• Manage dealer accounts
• Provide customer support
• Fulfill shipments, returns, warranties, and service requests
• Operate ecommerce functionality
• Communicate about orders, accounts, and transactions
• Send marketing communications where permitted
• Conduct analytics, reporting, and performance measurement
• Improve website performance and user experience
• Personalize content, product recommendations, and marketing
• Prevent fraud, unauthorized activity, and security incidents
• Comply with legal, tax, accounting, and regulatory obligations
• Enforce agreements, terms, and policies
• Support training, promotions, events, and business operations
• Maintain platform security and operational reliability

3. Cookies and Tracking Technologies

We use cookies, pixels, tags, scripts, and similar technologies to operate our websites, improve performance, understand user activity, and support marketing and advertising.

These technologies may be used for:

• Website functionality
• Session management
• Authentication
• Shopping cart retention
• Analytics and measurement
• Advertising attribution
• Marketing personalization
• Audience creation and remarketing
• Performance optimization

Third parties such as analytics providers, CRM providers, advertising networks, and marketing platforms may also use tracking technologies through our websites.

Depending on your location, you may have the ability to manage cookie preferences through our cookie consent tools or browser settings. You may disable cookies through your browser settings, though some website functionality may not operate properly.

Google Inc. ("Google") is one example of a service provider that uses cookies or similar technologies to collect information about your browsing activities over time and across different websites following your visit to our Platform. Google Analytics is a web analytics service provided by Google that uses first-party cookies to track Users' interactions and collect other information about how you use our Platform. Google Analytics collects information anonymously. We then use the information to compile reports, including usage trends, to help us improve our Platform. You can opt out of Google Analytics without affecting how you visit our site. For more information on how Google uses this data, go to www.google.com/policies/privacy/partners/, or review the Google Analytics Terms of Service at https://www.google.com/analytics/terms/us.html. For more information about opting out of being tracked by Google Analytics across all websites you use, please visit https://tools.google.com/dlpage/gaoptout/.

4. Marketing Communications

We may send marketing emails, promotions, newsletters, product announcements, training information, and event communications.

You may opt out of marketing emails at any time by:

• Clicking the unsubscribe link in our emails
• Updating your communication preferences, where available
• Contacting us directly

Even if you opt out of marketing communications, we may still send transactional, account, order, service, or legally required communications.

5. How We Share Information

We may disclose personal information to:

• Service providers and vendors
• Ecommerce and hosting providers
• Payment processors
• Shipping carriers and logistics providers
• CRM and marketing platforms
• Analytics providers
• Advertising and marketing partners
• Customer support providers
• Technology and security providers
• Affiliates, subsidiaries, or related business entities
• Legal, regulatory, tax, accounting, or law enforcement authorities when required or permitted
• Successors in connection with a merger, acquisition, financing, restructuring, bankruptcy, or sale of assets

We do not sell personal information for monetary compensation. However, some data sharing related to analytics, advertising, and marketing activities may be considered a “sale,” “sharing,” or “targeted advertising” under certain state privacy laws. Where required by law, consumers may opt out of these activities.

6. Data Retention

We retain personal information only as long as reasonably necessary for:

• Business operations
• Order fulfillment
• Dealer account management
• Legal, tax, and accounting compliance
• Fraud prevention and security
• Dispute resolution
• Enforcement of agreements and policies

Retention periods vary depending on the nature of the information, business need, and legal requirements. When information is no longer required, we may delete, anonymize, or securely dispose of it.

7. Data Security

We implement commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Users are responsible for maintaining the confidentiality of account credentials and for notifying us promptly of any suspected unauthorized account activity.

8. Your Privacy Rights

Depending on your state or jurisdiction, you may have privacy rights that include:

• Accessing personal information
• Correcting inaccurate personal information
• Deleting personal information
• Obtaining a copy of personal information
• Opting out of targeted advertising
• Opting out of certain profiling activities
• Opting out of the sale or sharing of personal information
• Limiting use of sensitive personal information where applicable
• Appealing denied privacy requests where required by law

To exercise privacy rights, contact us at:

Email: [email protected]
Web: https://www.wave-electronics.com/contact-wave

We may verify your identity before processing requests. Authorized agents may submit requests where permitted by law.

California residents may exercise applicable rights through the following methods:

• Submit a Privacy Request
• Do Not Sell or Share My Personal Information
• Limit the Use of My Sensitive Personal Information

We will respond to verified consumer requests within the timeframe required by applicable law, generally within 45 days of receipt. If additional time is required, we will notify you in accordance with applicable law.

9. California Privacy Notice

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

During the previous 12 months, we may have collected the following categories of personal information:

• Identifiers
• Commercial information
• Internet or electronic network activity information
• Approximate geolocation data
• Professional or employment-related information
• Customer records information
• Communications and support information
• Sensitive personal information, including account credentials, payment-related information, tax information, and business verification information where reasonably necessary for business operations, fraud prevention, payment processing, security, or legal compliance

We collect this information for the business and commercial purposes described in this Privacy Policy.

Categories of third parties with whom personal information may be disclosed include:

• Payment processors
• Shipping and logistics providers
• Advertising and analytics providers
• CRM and marketing automation platforms
• Cloud hosting and ecommerce infrastructure providers
• Fraud prevention and security vendors
• Customer support and communication vendors
• Professional advisors, auditors, and legal authorities

California residents may request:

• Access to personal information collected about them
• Deletion of personal information
• Correction of inaccurate personal information
• Information regarding disclosures of personal information
• Opt out of sale or sharing of personal information where applicable

California residents may opt out of sale or sharing activities by visiting:

• Do Not Sell or Share My Personal Information
• Limit the Use of My Sensitive Personal Information

We do not knowingly sell or share personal information of individuals under 16 years of age.

Under California Civil Code Section 1798.83 ("Shine the Light"), California residents may request information regarding disclosure of personal information to third parties for direct marketing purposes by contacting us at [email protected].

10. Children’s Privacy

Our websites and services are intended for business users, dealers, installers, and adults. We do not knowingly collect personal information from children under 13.

If we learn that we have collected information from a child under 13 without appropriate consent, we will take reasonable steps to delete the information.

11. Third-Party Links and Services

Our websites may contain links to third-party websites, products, integrations, or services. We are not responsible for the privacy practices or content of third parties. Users should review applicable third-party privacy policies.

12. Interpretation

This Privacy Policy is intended to provide clear and transparent information regarding our data practices. In the event of any ambiguity, this policy should be interpreted in a manner consistent with applicable privacy laws and consumer protection standards.

13. International Jurisdictions

WAVE Electronics operates primarily within the United States. If you access our services from outside the United States, your information may be transferred to, processed in, and stored in the United States or other jurisdictions where our service providers operate.

By using our services, you acknowledge these transfers.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When changes are made, we will revise the “Last Updated” date. Material changes may be communicated through our website or other appropriate channels.

Continued use of our services after updates constitutes acceptance of the revised Privacy Policy.

15. Financial Incentives Notice

WAVE Electronics does not currently offer financial incentive programs, loyalty programs, or pricing differences in exchange for the collection, retention, sale, or sharing of personal information.

If we introduce a program that may qualify as a financial incentive under applicable privacy laws, we will provide appropriate notice and terms at that time.

16. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at: