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Enjoy vibrant color and deep black levels with the Sony BRAVIA XR A95K 65" 4K HDR Smart QD-OLED TV. Its QD-OLED panel is enhanced by various onboard technologies produce high brightness with the ability for each pixel to turn off to produce a truly black image. Netflix Adaptive Calibrated Mode and other similar features analyze your content and adjust image and sound settings for an optimal experience. The TV also upscales non-4K content to near-4K quality to provide a better viewing experience for legacy videos.