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The History Behind the Brand
Elura was founded by two brothers, Mark Fukuda and his younger brother Ainslie. Elura was born out of their quest to find a great sounding speaker in an industry saturated with fancy design gimmicks and marketing hype. Their journey began in 1988 when they started tuning their own audio systems to compete against the best car audio systems in the world. From 1988-1996 the Fukuda brothers remained consecutively undefeated winning 11 National, and 6 World championships for sound and installation quality reaching the pinnacle of the car audio industry. Their achievements in the car audio industry remain a feat unequaled by anyone today. The Fukuda brothers’ obsession for perfection, and their 54+ years of combined audio experience remains the foundation of what sets Elura apart from the competition.
Blue Label is the collaborative efforts of the Elura team and Sonance (Dana Innovations), the inventor of the in-wall speaker, to create a series of premium architectural speakers. The primary design objective for Blue Label is to provide a realistic true to recording sound in any room in your home regardless if you are listening to music or watching a movie. To achieve this goal, the team had to find materials that had inherently superior sound characteristics, and that could be acoustically tuned to perfection. The Elura team is confident that the Blue Label speakers by Sonance will sonically outperform any speaker in its category.
Constructed from dry carbon impregnated paper. This unique material is very lightweight but incredibly stiff. The benifit is increased power handling, pronounced mid-range, and exceptional bass extension.
The 1" coated silk dome chambered tweeter coupled with an extra-large surround allows chambered XL tweeter to play lower and blend seamlessly with the CarbonX Woofer.
Just about all rooms have acoustical challenges. The treble contour switch will allow you to tune the speaker to any room for optimal performance.
We expect great performance from our speakers, but not everyone wants to see them. Elura accomplished this by removing as much material and all badging from the grill, allowing a clean and elegant profile for the acoustically transparent grill.
Elura Red Label is the speaker line that pioneered the quest for a no-nonsense, uncompromised sound, combined with the best aesthetics. To create a product with this type of high quality sound, the design team at Elura compared the sonic and spectral signature of numerous architectural speakers in the industry. Based on the results of their findings, they identified deficiencies in other speakers and designed a new platform to ensure that the Red Label series provided the listener with a stunning, audible experience. The overwhelming amount of praise from the audio industry confirmed that Red Label speakers were a winner.
Polypropylene woofer cone for excellent internal damping and rubber surrounds for excellent flexibility and durability.
Most tweeters only rotate 10 degrees. The Red Label tweeters rotate 20 degrees to allow the speakers to be installed in the best visual location while directing the music towards the listener.
“These speakers sound too good for the money” has become the mantra of what our Elura Black Label line represents. Black Label is Elura’s entry point into HiFi home audio. Elura Black Label will sonically outperform most speakers that are over twice their price. The same strict standards that are applied to the Elura premium offerings are present in the design and performance of the Black Label series.
Polypropylene woofer cone for excellent internal damping and rubber surrounds for excellent flexibility and durability. Stainless steel mounting screws were utilized to allow the Black Label speakers to be installed in outdoor applications.
The 1/2" Polyether Imide tweeter is very efficient and resistant to humidity.
Weather resistant aluminum paintable grills.
The Elura Two-Way 8" Rock speakers were designed to appear like naturally occurring landscape rocks. The realistic rock-like shape and the availability of two natural colors (Granite & Sandstone) allow them to blend into almost any outdoor environment.
Black Label is Elura's entry point into HiFi home audio. The same strict standards that are applied to the Elura premium offerings are present in the design and performance of this series. Black Label sonically outperforms most speakers that are over twice their price, leading many to say, "these speakers sound too good for the money." New cut out diameter of 8.25" which matches the R6.5Z and S6.5.
The Fukuda brothers were disappointed with lack of audible depth and detail that most architectural speakers provided. Since there wasn’t a speaker that met their demanding standards they decided to produce a series of speakers that sounded as true to an original studio recording as possible.
Their goal became creating a speaker that out of the box sounded as if the musician were playing right in front of you. Today, Elura enjoys tremendous success driven by a simple philosophy: “exceptional sound out of the box without compromise”.
Recently, Elura captured the attention of Sonance, the company responsible for the invention of the architectural speaker. The team at Elura sent Sonance a pair of Elura R6.5Z Red Label speakers to test and compare to the heavyweights in the industry. Sonance was very impressed with Red Label, stating that they outperformed speakers that cost two to three times more. The favorable assessment on Red Label peaked Sonance’s interest, which resulted in a collaborative effort between Elura and Sonance to create an amazing product. Two years later, Elura Blue Label was born with the release of a series of 7 speakers that blew away the competition.
Elura speaker products are guaranteed to meet or exceed the specifications included in this manual and carry with them a lifetime limited warranty under normal conditions of use. This warranty covers free parts and labor on all components with the obligation that Elura will repair or replace any component found defective in materials or workmanship. This warranty does not apply to products that have been abused, incorrectly installed, modified, disassembled and/or repaired by anyone other than Elura or our appointed repair facility.
